People tend to think of East Iceland for its pristine, quiet, beautiful nature. However, they thereby forget some outstanding aspects of the picture, for instance the region's environmentally friendly power and unique culture. Measuring 15,700 km2, East Iceland makes up around one-sixth of the whole island. Fishing, agriculture and tourism have been traditional mainstays of the East Iceland economy, but diversification is increasing. In recent times niche industries and innovative ventures have taken advantage of ample building sites, up-to-date local technology and an excellent physical and technical infrastructure. East Iceland has also been targeted for developing power-intensive industry, using electricity generated in the highlands, not far from coastal harbours.
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